cover;
cover;

OXYGEN SUPPORT FOR MODERN TRAINING

Built for performance, recovery and repeated demand
Supports performance under demand
Supports recovery between sessions
Built for daily use
No caffeine or stimulants
SUBSCRIBE & SAVE

CHOOSE YOUR ROUTINE

Based on how often you train or operate under demand. Start with one case or choose a routine that fits your weekly load.

Other sizes & formats
500ml850ml1500ml
NEW TO KURE – NO COMMITMENT REQUIRED

TRY KURE FOR ONE WEEK

Start with 24 × 500ml bottles across a full training week

Use before and after sessions, or during periods of demand
No subscription. No auto-renew. Nothing to cancel

£36.00+ £6.00 delivery 
Per bottle £1.50
KURE case delivered to your door
CHOOSE A ROUTINE THAT MATCHES YOUR TRAINING 

Base

1–2 sessions per week

Save £7.20/mo
£28.80/mo£36.00
20% off your first 3 months
  • ✓1 case per month · 24 × 500ml bottles
  • ✓Before, during and after every session
  • ✓Informed Sport Certified
  • ✓Free delivery · Cancel anytime

Training more? Move up to Build →

Most popular

Build

2-4 sessions per week

Save £14.40/mo
£57.60/mo£72.00
20% off your first 3 months
  • ✓2 cases per month · 48 × 500ml bottles
  • ✓Before, during and after every session
  • ✓Informed Sport Certified
  • ✓Free delivery · Cancel anytime

Pushing harder? Move up to Pro →

Pro

7+ sessions per week

Save £36.00/mo
£108.00/mo£144.00
20% off your first 3 months
  • ✓4 cases per month · 96 × 500ml bottle
  • ✓Before, during and after every session
  • ✓Informed Sport Certified
  • ✓Free delivery · Cancel anytime

Your full routine, Covered.

✓Cornish spring water✓Informed Sport Certified✓BRCGS A rating✓Prevented Ocean Plastic✓Cancel anytime

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

10% OFF ALL SUBSCRIPTIONS + FREE DELIVERY

separator

EMMA JEFFCOAT

Professional Triathlete and Olympian

I was getting power records on the bike at a lower heart rate level, but also in low RPE. So my effort level was lower.

Logan Smith

2.15 Marathoner

I can see the changes. My heart rate’s been much more stable, and the week I started drinking KURE my recovery stats skyrocketed.

Chantelle Cameron

WBC World Champion

I wasn’t as sore the next day and I could push through back-to-back sessions without feeling completely wiped.

Will McCloy

Triathlete and Commentator

HRV is up by 50 odd per cent, my heart rate is lower, I feel amazing. My recovery scores never leave the green despite how hard I work or whether I get a good night sleep.

Pouya Salehi

World Kyokushin Karate Champion

Notably, my resting heart rate decreased from 57 BPM to 48 BPM, indicating significant cardiovascular efficiency and enhanced recovery capacity

Issa Batrane

British Champion Beach Volleyball Athlete

I have noticed a significant change in how well recovered i’m feeling and how fast I recover even after gruelling days.

Jimmy Sains

English Professional Boxer

Since I started drinking the KURE I feel a lot more energised after training and recovery is helped. Everyone has a secret weapon and mine fits in the palm of my hand.

SUBSCRIBE & SAVE

Recovery matters more than motivation

When you train consistently, your body is placed under repeated demand, and fatigue from one session often carries into the next.

Over time, recovery becomes the limiting factor for consistency.

KURE is designed to support your body during periods of repeated demand, when recovery time is limited.

Perform

Perform

For moments when demand is high and consistency matters most.

Recover

Recover

For sessions that run close together.

Repeat

Repeat

For weeks when training continues day after day.

Sustain

Sustain

For longer or repeated efforts as fatigue builds.

Perform

Perform

For moments when demand is high and consistency matters most.

Recover

Recover

For sessions that run close together.

Repeat

Repeat

For weeks when training continues day after day.

Sustain

Sustain

For longer or repeated efforts as fatigue builds.

Kure Oxygen Water

KURE is a portable oxygen supplement delivered in Cornish spring water.

Designed for use around training and during periods of limited recovery time.

★★★★★
I now drink Kure Water while I exercise and it definitely reduces the lactic acid build up in my legs. Normal water does not do this for me.
- Mrs Mccann
★★★★★
I run🏃🏾‍♂️ and train Calisthenics 4 times a week and I can feel the difference in my recovery time between exercises and after a hard session.
- Che W
★★★★★
I (almost) immediately felt clearer, more energetic and physically capable of beginning an exercise routine. Before that, I could not imagine doing an intensive thirty minute ride on my Pelaton exercise bike.
- Mrs Mccann
★★★★★
Felt re-energised, refreshed & regenerated after experiencing Kure for the first time. I haven't looked back since and regular use it to support my workouts & exercise programme.
- Onoriode
★★★★★
I drink after exercise and throughout the day. Overall I feel much livelier and suffice to say I will continue to drink Kure
- Nick G
56790559293705,56790559326473
56790566240521,56790566306057
56790566273289
Choose Your Size
Choose Your Cap
TRUSTED OXYGEN TECHNOLOGY

TRUSTED OXYGEN TECHNOLOGY

Developed specifically for high demand training and recovery environments.
TESTED. TRUSTED. CERTIFIED.

TESTED. TRUSTED. CERTIFIED.

Every batch of KURE is tested under the Informed Sport program using ISO 17025
THE BETTER PLASTIC CHOICE

THE BETTER PLASTIC CHOICE

Made from 100% Prevented Ocean Plastic™ collected from vulnerable coastal communities.
STILL GOING

STILL GOING

When the session’s over but the day isn’t.

ONE OF THOSE DAYS

ONE OF THOSE DAYS

When you know today is going to take more out of you.

BACK TO BACK

BACK TO BACK

When you’re doing it again sooner than planned.

BUSY WEEKS

BUSY WEEKS

When training has to fit around everything else.

STILL GOING

STILL GOING

When the session’s over but the day isn’t.

ONE OF THOSE DAYS

ONE OF THOSE DAYS

When you know today is going to take more out of you.

BACK TO BACK

BACK TO BACK

When you’re doing it again sooner than planned.

BUSY WEEKS

BUSY WEEKS

When training has to fit around everything else.

The KURE Lab

Where Science, Sport and Thought Leadership collide.

Join athletes, experts and innovators as they unpack the future of performance, recovery and smarter hydration.

What happened when an an Australian Olympian tried KURE for 48 hours?

Can you imagine waking up to a 55% HRV increase overnight?

What does 20% reduction in lactate and faster recovery really mean?

What happens when your body clears lactate faster after training?

Why KURE chose Prevented Ocean Plastic when easier options exist?

Clinically Tested - Third-Party Verified

KURE has been examined in independent university led human studies under controlled exercise conditions.

Reduce
lactate by

0%

Supporting performance recovery and muscular fatigue

Increase tissue oxygenation by

0%

Supporting hydration and moisture balance

Reduce blood pressure recovery by

0%

Supporting cardiovascular balance

*These results are based on early-stage research. Outcomes are not guaranteed and may vary between individuals. No therapeutic or medical claims are made.

YOU PROBABLY HAVE SOME QUESTIONS

Here are the most common questions about KURE.

VIEW ALL

Fatigue does not always appear immediately. It can accumulate across sessions and carry into the next day, where training, work, and recovery demands overlap.

No. KURE is not an energy drink. It does not rely on caffeine or stimulants, and it does not force energy or mask fatigue.

KURE is infused with stable nano-oxygen using patented technology. This allows oxygen supplementation to be used in a portable format around training and recovery.

KURE is not medical oxygen.

During hard training and repeated sessions.

Across demanding workdays with limited recovery time.

During travel, jet lag and disrupted routines.

No. KURE is used alongside normal hydration, nutrition and recovery practices.